Charllotte C. Agreda
CHARLLOTTE C. AGREDA WordPress Developer · SEO Specialist

I build WordPress sites that load fast and get found.

Seventeen years in WordPress core, themes, and plugins — plus the technical SEO and tracking that decide whether the work actually pays off. Freelance since 2008, and a WordPress and e-commerce trainer for the Philippine Department of Information and Communications Technology since 2021.

Email me See selected work
Experience
17 yrsSince 2008
Focus
WP + SEOBuild · speed · search
Based
GMT+8Iloilo, Philippines
Working
RemoteFull-time or contract
Capabilities

What I’m hired to do

Four kinds of work, and the reason clients keep coming back for each.

  • Build & customise

    Client sites from scratch or on an existing theme — child themes, template overrides, custom plugin behaviour, WooCommerce stores. I use page builders where they earn their place (Elementor, Divi, Thrive Architect, WPBakery, tagDiv Composer) and write code where they don’t.

  • Rescue & maintain

    Diagnosing the site that broke after an update. Plugin conflicts, white screens, migrations, staging environments, backups, and the ongoing maintenance that stops the same failure happening twice. Multiple sites under care at once.

  • Technical SEO & performance

    Audits with Semrush, keyword research, on-page structure, and the caching, render-blocking, and font-loading work that moves Core Web Vitals. Google Search Console and Analytics for monitoring, not decoration.

  • CRM, forms & tracking

    HubSpot, Mailchimp, AWeber and GetResponse wired into WordPress — forms, campaigns, segmentation rules — with Google Tag Manager and Analytics configured so form submissions and conversions are actually attributable.

Selected workProblem → approach → result

Selected work

Three engagements, written the way I’d brief a colleague: what was wrong, what I changed, and what it did.

Forms that never rendered, on a site tuned for speed

US consulting firm · 2025–26

A performance stack and a lead-capture stack quietly fighting each other on a live commercial site.

Problem
Aggressive caching was breaking the CRM forms two different ways: unused-CSS removal stripped the form’s stylesheet because it isn’t in the initial HTML, and JavaScript delay held the embed script until the visitor moved the mouse — so on mobile and for fast bouncers the form simply never appeared. Separately, the page flashed unstyled content and swapped fonts mid-load.
Approach
Traced each symptom to the specific optimisation causing it rather than switching optimisations off wholesale. Safelisted the form’s CSS against unused-CSS removal, excluded the CRM form host and its init call from JavaScript delay, and fixed the flash of unstyled content and font swap at the loading layer — keeping the speed gains intact.
Result
Fill inForms render on page load across devices. Add the before/after numbers here — PageSpeed or Core Web Vitals scores, and the change in form submissions over a comparable period.
WordPressWP RocketHubSpot FormsCore Web VitalsCritical CSS

A five-page paid-search landing set, built to be measured

US consulting firm · 2026

Ad spend going to a general services page, with no way to tell which query converted.

Problem
One landing page served several distinct paid-search intents, so message match was weak and conversion reporting collapsed every campaign into a single undifferentiated number.
Approach
Built a set of five intent-specific landing pages in Elementor sharing one component system, each with its own CRM form, and configured Google Tag Manager to fire a conversion on the form’s own success event rather than a generic submit or a shared thank-you page — so every page reports independently. Audited the existing container first to avoid duplicate and double-counted tags.
Result
Fill inPages are live and tracking per-page conversions. Add cost per lead, conversion rate, or lead volume before and after once you have a full month of data.
ElementorGoogle Tag ManagerGA4HubSpotConversion tracking

TemplateYour strongest freelance build

Client type · Year

One sentence naming the client’s situation before you arrived.

Problem
What was actually broken or missing, in the client’s terms — slow checkout, no leads from the site, an unmaintainable theme, no way to update content without a developer.
Approach
What you decided and why, including one trade-off you made. This is the part hiring managers read most closely — it shows how you think, which a screenshot never does.
Result
A number, even a modest one: load time before and after, organic sessions after three months, keywords entering the top 10, enquiries per month, hours of client admin saved. Screenshot the Search Console or Analytics graph and put it here.
AddYourStack
SitesLive URLs, all WordPress

Sites I’ve built and worked on

Restaurants, law, e-commerce, IT services and agency work — US and Philippine clients. All live at the time of writing.

  • riverbendconsulting.com

    US consultancy handling Amazon and Walmart seller account reinstatement. Ongoing development, technical SEO, page-speed work, and the HubSpot forms and conversion tracking behind their lead flow.

    Elementor · WP Rocket · HubSpot · GTM · Core Web Vitals
  • farrowpulicelaw.com

    Farrow & Pulice, P.A. — personal injury law firm in Sarasota, Florida. Practice-area structure and case-evaluation enquiry paths built for a firm that competes on local search.

    WordPress · Elementor · Local SEO
  • zulagrill.com

    Zula Mediterranean Eatery, Englewood, New Jersey. Restaurant site with menu, ordering and location details, tuned for mobile diners and wired for campaign tracking.

    WordPress · Divi · WP Rocket · GTM · Meta Pixel
  • purpletag.com

    Purple Tag Gifts Co. — corporate giveaways and branded merchandise in the Philippines. A WooCommerce catalogue built around bulk, made-to-order enquiries rather than single-item checkout.

    WooCommerce · Elementor · Product catalogue
  • goodfinds.ph

    Online market for fresh meat, seafood and vegetables in the Philippines. WooCommerce store covering categories, cart, checkout and customer accounts for perishable-goods delivery.

    WooCommerce · Elementor · Checkout · Accounts
  • hypercubetech.com

    Sarasota IT support, SEO and web marketing provider. Service-line pages and lead capture for a business selling both managed IT and marketing retainers.

    WordPress · Elementor · Slider Revolution
  • sarasotawebsites.com

    Sarasota Websites, a Florida web design and SEO agency — the agency-side portfolio and service presentation, built to convert local enquiries.

    WordPress · Elementor · SEO
ToolkitTools I can defend in an interview

Toolkit

  • WordPress

    Core, database and hooks · child themes · theme and plugin customisation · WooCommerce · staging environments · migrations · troubleshooting · ongoing maintenance

  • Page builders

    Elementor · Divi · Thrive Architect · WPBakery · tagDiv Composer

  • SEO

    Technical audits · keyword research · on-page optimisation · content review against SEO standards · Semrush · Google Search Console · Google Analytics · Core Web Vitals and page-speed work

  • Tracking

    Google Tag Manager · GA4 · event and conversion tracking · container audits

  • CRM & email

    HubSpot · Mailchimp · AWeber · GetResponse — WordPress integration, forms, campaigns, segmentation rules

  • Hosting & ops

    Domain and hosting setup · DNS · backups · client technical support

  • Design

    Photoshop · Canva · responsive web design

Teaching

I teach this for a living too

Since 2021 I’ve been a resource speaker for the Philippine Department of Information and Communications Technology, delivering the national digitaljobsPH curriculum in Regions 6, 8 and 12.

Two audiences, two syllabi. For aspiring web professionals: WordPress structure and development, e-commerce structure, and the workflow of building for clients. For micro, small and medium enterprise owners: getting a real online presence live — marketplace account setup, social media strategy, and chatbot and Facebook integration.

It is the part of my background I’d point to first in an interview. Teaching a room of beginners to debug their own WordPress install is the fastest way to find out whether you actually understand it — and it is why I can explain a technical decision to a client without jargon.

Experience

Experience

  • 2008 – present

    WordPress Developer — Freelance

    Client builds, theme and plugin customisation, troubleshooting, staging, migrations, third-party CRM integration, WooCommerce, Google Tag Manager, and long-term maintenance across multiple sites.

  • 2008 – present

    SEO Specialist — Freelance

    Site audits with Semrush, keyword research, on-page and content review, and performance monitoring through Google Analytics and Search Console.

  • 2021 – present

    Web Developer & E-commerce Resource Speaker — DICT

    Department of Information and Communications Technology, Philippines. Training delivery on the digitaljobsPH modules across Regions 6, 8 and 12.

  • 2021 – present

    Email Marketing Manager — Freelance

    Platform setup and WordPress integration across Mailchimp, AWeber, GetResponse and HubSpot — forms, campaigns, and segmentation rules.

  • 2013 – 2014

    Customer Support — Lawn Aid Software

    Front-line support for software customers.

  • 2003 – 2008

    Administrative Assistant — JBLFMU Accounting Office

    John B. Lacson Foundation Maritime University.

Credentials

Education & training

BS Information Technology, John B. Lacson Foundation Maritime University, 2007.

Certificates & seminars

  • digitaljobsPH — Website Development Course 2019
  • WordCamp Iloilo 2019
  • Graphic Design — Basics of Logo Design 2020
  • digitaljobsPH Trainer — Website Development Course 2021
  • Elementor Website Builder webinar 2021
  • digitaljobsPH TOT — E-commerce for Online Professionals & MSMEs 2021
  • digitaljobsPH TOT — WordPress Development 2021
  • digitaljobsPH Trainer, Region 12 — E-commerce for MSMEs 2021
  • digitaljobsPH Trainer, Region 8 — E-commerce for MSMEs 2022
  • digitaljobsPH Trainer, Region 6 — E-commerce for MSMEs 2022
  • digitaljobsPH Trainer, Region 6 — WordPress Development 2022
  • digitaljobsPH Trainer, Region 6 — WordPress Development 2023
ContactReplies within one working day

Let’s talk

Open to remote full-time roles and contract work. Iloilo, Philippines — GMT+8, and used to overlapping with US and EU hours.

OnlineJobs.ph
Profile 136228a
Location
Zone 1, Barangay Trapiche, Oton, Iloilo, Philippines 5020
Résumé
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